PERCEIVED SERVICE QUALITY, PERCEIVED PRODUCT QUALITY, DAN PERCEIVED PRICE FAIRNESS TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PADA PELANGGAN SPBU SHELL DI JABODETABEKĪt this time, the number of vehicles in Indonesia each year increased rapidly, causing the vehicle fuel consumption to be high. Keywords: Perceived Service Quality, Percieved Product Quality, Perceived Price Fairness, Customer Satisfaction, and Repurchase Intention.Skripsi IBS (Manajemen)658.07 id=2621S 111546 RAC p005816

Keywords: Perceived Service Quality, Percieved Product Quality, Perceived Price Fairness, Customer Satisfaction, and Repurchase Intention.ABSTRACT Customer Satisfaction has a positive effect on Repurchase Intention. Perceived Price Fairness has a positive effect on Customer Satisfaction. Perceived Product Quality has a positive effect on Customer Satisfaction. Perceived Service Quality has a positive effect on Customer Satisfaction. The result of analysis is using Structural Equation Modeling (SEM) and its result would be summarized as below: 1). The respondents are chosen by nonprobability sampling and convinience sampling. The sample of this research are the driver of motorcycle and car who have been buying fuel in Shell’s gas station. This research is catogorized as survey research with descriptive analysis method by taking sample and using questionnaire as the main data. the purpose of this study was to determine the factors that may affect the repurchase intention and the level of customer satisfaction in Shell Indonesia’s gas station. This high market conditions led the gas station’s company continue to develop competitive advantages to other gas station’s companies. PERCEIVED SERVICE QUALITY, PERCEIVED PRODUCT QUALITY, DAN PERCEIVED PRICE FAIRNESS TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PADA PELANGGAN SPBU SHELL DI JABODETABEKPaulinaRachdiaz Judha DarmawanSTIE Indonesia Banking School2015IndonesiaTextBook:BookABSTRACTĪt this time, the number of vehicles in Indonesia each year increased rapidly, causing the vehicle fuel consumption to be high.

Spbu shell di indonesia